"Level" vs. "L-"

Abbreviations. We've all been guilty of using them. It's a natural human tendency. It is rumored that in 1998, Level 3 had to quickly redesign its first logo because they found-out a company called L-3 Communications had the right to use that fateful abbreviation, leading to the current generally accepted implementation of the full name (rather than an abbreviation). Occasional mistakes when talking to a representative of one company and referencing the other are infamous. In-fact, on June 7, 2006 after Frank Lanza -L3's CEO- passed away, Level 3's stock took a 7% beating -- talk about a bad case of mistaken identity!

The enclosed photo comes courtesy of my brother-in-law Gary who lives in Southern California and had the audacity to take this snapshot on his way home from work.