Wednesday, February 27, 2008

Part Deux -The bear of the east

So, I figure there are a couple of ways you could react to DIA's Terminal East "Level 3" implementation. On one hand, one can be bullish about having two sets of Level 3 signs at the airport, each with a distinct personality. On the other, one can be bearish due to the color scheme used on the East side. Given the fact the blue background on the east side is intended to give travelers visual cues as to whether they are on the correct side of the airport (and Lord knows travelers are already clueless enough as it is), I choose to go with the former attitude. Kudos DIA!

Tuesday, February 26, 2008


Now that's what I call a Level 3 sign! Red, white and black (the desirable color scheme), the correct nomenclature and a spur to boot (sorry, I could not resist that last comment). Denver International Airport, my hat is off to you! -and no, there is no "hat level" at DIA, I checked!

Wednesday, February 13, 2008

The real deal

Such a nice day for a walk. Crisp, clean air. Sunny skies. And the threat of six inches of snow tonight with twenties for a high tomorrow. So I decided to break with the "lunch at my desk" routine and take a leisurely stroll. And there she was, staring me straight in the eyes. The Level 3 sign. It's kind of ironic that I drive by this sign every morning, yet it was conspicuously absent from this blog. No longer. This is what those other signs at parking lots and event centers aspire to be when they grow up. The real deal.

Wednesday, February 6, 2008

Lawyers and Letters

I must admit I was not expecting to make a blog entry today. I do, after all, have a DU picture on the blog already. I was intrigued, however, by the Sturm College of Law's implementation of the name. I don't think I've ever seen a "Level Three" (spelled-out) before. Leave it up to the lawyers and they'll find a way to use more letters (after all, isn't that how they charge for their services - by the number of characters used?)