Location, location, location

Looking for children's books at Borders my eye immediately spotted a Level 1, shortly followed by Level 2... but where was Level 3? Surely, if you go to the trouble to arrange books in levels, two is too soon to stop. Hardly seems worth the effort. I was about to give-up when I noticed the bottom shelf. Obviously, the wrong location for a top shelf name like Level 3. Not only that, but unlike the two preceding levels, it was forced to share space with "& 4". Poor form, to say the least.

"Level" vs. "L-"

Abbreviations. We've all been guilty of using them. It's a natural human tendency. It is rumored that in 1998, Level 3 had to quickly redesign its first logo because they found-out a company called L-3 Communications had the right to use that fateful abbreviation, leading to the current generally accepted implementation of the full name (rather than an abbreviation). Occasional mistakes when talking to a representative of one company and referencing the other are infamous. In-fact, on June 7, 2006 after Frank Lanza -L3's CEO- passed away, Level 3's stock took a 7% beating -- talk about a bad case of mistaken identity!

The enclosed photo comes courtesy of my brother-in-law Gary who lives in Southern California and had the audacity to take this snapshot on his way home from work.

Tunnel 3

Returning from the mountains, I noticed the tunnels were numbered. Obviously, I had to take a picture of "Tunnel 3". As you can see, there is light at the end...