So, I figure there are a couple of ways you could react to DIA's Terminal East "Level 3" implementation. On one hand, one can be bullish about having two sets of Level 3 signs at the airport, each with a distinct personality. On the other, one can be bearish due to the color scheme used on the East side. Given the fact the blue background on the east side is intended to give travelers visual cues as to whether they are on the correct side of the airport (and Lord knows travelers are already clueless enough as it is), I choose to go with the former attitude. Kudos DIA!
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